Say yes, set expectations, or decline gracefully – with templates for each.
Jumping into a custom order without details leads to scope creep, unhappy customers, and wasted time. Get these answers first:
Hi [Name],
Thanks so much for reaching out! I'd love to help with a custom order. To give you an accurate quote and timeline, could you share a few details?
• What are you looking for? (size, color, design, etc.)
• When do you need it by?
• Do you have any reference images or inspiration?
Once I have a better picture, I'll let you know if it's something I can do and what it would cost!
Minor changes to an existing product.
Hi [Name],
Great news – I can definitely do that!
Here's what I'm thinking:
• [Description of what you'll make]
• Price: $[X] (includes [customization])
• Timeline: [X] days to make + shipping
If that works for you, I'll set up a custom listing. Just let me know!
Something that requires real creative work or multiple steps.
Hi [Name],
Thanks for the details! I'd love to work on this with you. Here's how I typically handle custom orders like this:
Process:
1. We finalize all details here in messages
2. I create a custom listing for you to purchase
3. I send a mockup/sketch for your approval before starting
4. One round of revisions included
Details:
• Price: $[X]
• Timeline: [X] weeks after purchase
Does this work for you? If so, confirm these details and I'll set up the listing!
Hi [Name],
I can make this happen by [date]! Since it's a rush order, there's an additional fee of $[X] to prioritize it in my queue.
Total would be: $[X] (item) + $[X] (rush) + $[X] (shipping) = $[X]
Want me to set up a custom listing?
You don't have to take every custom order. Here's how to decline without damaging the relationship.
Hi [Name],
Thanks so much for thinking of me for this! Unfortunately, [type of work] isn't something I'm able to do well – it's a bit outside my wheelhouse.
I'd hate to take this on and not deliver something you love. You might have better luck searching for [specific type of seller/skill] on Etsy.
I really appreciate you reaching out!
Hi [Name],
Thank you for reaching out! I'm really flattered you'd like to work with me.
Unfortunately, my schedule is fully booked right now and I wouldn't be able to give your project the attention it deserves. I'm not taking new custom orders until [date/timeframe].
If you'd like, I can reach out when I have availability – or feel free to check back then!
Hi [Name],
Thanks for reaching out! I appreciate you sharing what you're looking for.
Unfortunately, I'm not able to do this at the [price/timeline] you mentioned – for something like this, my rate would be $[X] with a [X] week timeline.
If that doesn't work for your budget, no worries at all – I totally understand! Happy to help if things change.
Custom orders have more potential for disputes. Here's how to protect yourself:
Don't create a custom listing until the buyer has confirmed all specs in messages. Once they purchase, that message history is your protection.
Keep all communication in Etsy messages (not email or social media). If there's a dispute, Etsy can see your conversation history.
State upfront how many revisions are included. "Unlimited revisions" is a recipe for scope creep.
Before creating the custom listing, send a summary and ask them to confirm:
Hi [Name],
Just to make sure we're on the same page, here's what I'll be making:
• [Detailed description]
• [Size, color, materials]
• [Any other specifics]
Price: $[X]
Timeline: [X] days/weeks after purchase
Can you reply confirming these details look correct? Once you do, I'll create the listing for you!
If you documented everything and got approval, you're protected. Respond calmly:
Hi [Name],
I'm sorry it's not what you expected! Looking back at our messages, I made [item] based on the details you confirmed on [date]: [quote their approval].
I want you to be happy, so let's figure this out. Could you tell me specifically what's different from what you were expecting? I'll see what I can do.
For work already completed or in progress:
Hi [Name],
I understand plans can change! Since I've already [started work / completed the item] based on the details you approved, I'm not able to offer a full refund.
Here's what I can offer: [partial refund / store credit / modification for additional fee].
Let me know what works best for you.
Every situation is a little different. We're building a tool that crafts responses tailored to your specific message – want early access?